Published on: 23rd October 2019

A parent support project, Be Open on Breast Feeding (B.O.O.B.S), has benefitted from £14,000 thanks to NHS Salford Clinical Commissioning Group’s (CCG) Impact Fund.

B.O.O.B.S is run by Visit from the Stork CIC, a social enterprise which provides support to new parents and parents-to-be across Greater Manchester. They provide advice and information on the different issues new parents of all ages may face, including health problems during pregnancy, mental health and breastfeeding. B.O.O.B.S work with a number of national and local charities, as well as other organisations, bringing services to those parents who may need support.

The project supports Salford mothers with breastfeeding, something which some mums find difficult to do. They also aim try to tackle the stigma of breastfeeding in public and are passionate using people’s experiences to make positive changes within the community.

B.O.O.B.S received money from the impact fund in 2018 and 2019, which is managed by Salford CVS, and the funding will help them to grow the ‘BOOBS Approved’ scheme which was started in partnership with Salford City Council. Thanks to this money, the scheme now have more than 80 venues signed up including nurseries, restaurants and leisure centres.


Kimberly Bond, Visit from the Stork’s CEO, said: “We are delighted to have received this funding from the CCG, via Salford CVS. It makes a huge difference in us being able to deliver our project and carry on changing mums lives for the better.

“A big part of our project is raising awareness and educating parents around what to expect from the fourth trimester and what support is available, and encouraging them to reach out before they are desperate or it is too late.”

Dr Tom Tasker, Chair of NHS Salford CCG, said: “The CCG invests money into the Third Sector Fund to improve health and wellbeing across the city and tackle key issues people face.

“It’s fantastic to see that the 2019 Impact Fund is already making a difference within the community, with this project making sure parents are fully equipped to provide a good quality life for them and their families.”